My thoughts on the benefits of passive income in Etsy’s digital product market. Go out there and make some aesthetic printables y’all!
00:00 – Intro
00:38 – Why Etsy/digital products?
02:05 – What you need to start
03:13 – Is there a demand?
04:51 – $$$$
06:18 – Marketing & growing your shop
08:04 – Conclusion
My Shop: https://www.etsy.com/shop/CozyOverlays?ref=simple-shop-header-name&listing_id=967514757
* I misspoke since I haven’t had my shop open for a month yet. I opened my shop on Feb 22, made my first sale on Feb 23, and as of this posting date, I have 3 products listed and have made $240. According to my Etsy metrics, most of the sale have come directly from customers searching related terms on Etsy!
s o c i a l m e d i a
Twitch (planning to stream in the future!): https://www.twitch.tv/cozy__games
o t h e r l i n k s:
– Cozy Gamer Discord: https://discord.gg/98RK6XjGKg
– Patreon (I post additional, random gameplay content and early access vids!): https://www.patreon.com/cozygames?fan…
– My Gaming Notion Templates: https://www.notion.so/Cozy-K-Templates-f05abe48c17a4bf2a46b3fac01c85a0e
– Cozy Gamer Merch!!: https://teespring.com/get-cozy-gamer-merch?pid=933
– My Shopping Favorites List: https://cozyk524854133.wordpress.com/shopping-favorites/
– Etsy Shop (Twitch Overlays): https://www.etsy.com/shop/CozyOverlays?ref=seller-platform-mcnav
– Deku Deals (make a wishlist of games and get notified when they go on sale!): https://www.dekudeals.com
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hi i’m Kennedy, and i make videos on all things
cozy. look i’m gonna keep this short and sweet. you’ve got places to be, i’ve got places to
be, my cat even has places to be, you know? this is why you need to create an etsy shop,
today! quick disclaimer: this is going to be based on digital items and that’s just because that’s
what i know, that’s what i have experience with, .
and i just think that that’s the easiest source
of income on etsy. like pottery and pins are amazing! so much respect for the people that do
that, but that takes a lot of work to make it, it takes a lot of work to package it and
ship it, and while that is an extremely respectable etsy career path, i personally
like to do as little work as possible. so, .
let’s just start with the financial context of why
i think selling digital items on etsy is so smart. it’s passive income! and i know you hear this all
the time…”create a stream of passive income, real estate, and stocks, passive income.” are
stocks passive income? i don’t know…i don’t .
know anything about stocks. don’t ask me what a
stock is, i couldn’t tell you. don’t care. passive income….I care a little bit *laughs*. If you
don’t know, passive income is any income you’re making where you don’t have to continually put in
any form of labor to earn a profit from something. .
passive income is something like music. you create
a song and put it on spotify. you did the front loaded labor of making the song and putting it
out there but after that the song is out there, you don’t have to do anything else besides
maybe some marketing to earn a profit from that song. and if it’s a popular song, you’re
earning a lot of profit from doing that work in .
the beginning and then just sitting on your butt
and reaping the rewards! so that’s how i like to view….well that’s how everybody views digital
products on etsy because that’s what it is! it’s passive income! sometimes there’s some marketing
that needs to be involved but on the whole it’s .
passive. you spend that amount of time making the
product, you put it on etsy, and people are buying the single digital version of the product! and
that’s not to say that you don’t deserve to get that profit for each product that somebody buys.
each person should be paying that amount of money .
to own the personal rights to your product,
you know? so it’s not like a cheat. it’s valid, you should be earning that money, it’s just
kind of a hack. if you have the skills to do it, you absolutely should. and that’s my next point
is…what you would need for it? so most digital products require some form of know-how or skill
with graphic design, videography, photography, .
something like that. so if you have experience
color grading videos consider making a LUTS pack, if you have experience editing photos, consider
creating a Preset pack, and the bigger chunk of opportunity i would say is in graphic design.
so you could kind of choose two routes: you can .
choose the route where it’s 100% passive or you
can choose the route where it’s like a little bit passive, where you’re still doing customized
work for people. so maybe you’re doing like custom banners or custom graphics or custom emotes for
twitch or something like that. or fully passive .
which is like printable or editable items or like
what i do is twitch overlays because everybody uses the same overlays and panels, there’s not any
kind of customization needed there. So that’s kind of the range of what you can do if you want
to do drawn graphic design you might need an .
ipad (Procreate), otherwise you can do it on Canva
Pro or if you’re a student you might get Creative Cloud for free so you can do it on InDesign or
Photoshop. there’s a lot of ways to do it for not that much money and it’s definitely definitely
worth it. the next point i want to make is that .
the demand is so high! whenever i go on
etsy, i see like two aesthetic styles – i see like christian girl autumn and i see kind
of boring uh modern. and that’s it! there are such wide openings in the market for so many
different kinds of aesthetics! i am begging, i’m begging for people to come in and fill those
gaps. and many people who are on etsy browsing for .
things are also begging for people to fill that
gap in the market! so the main gaps i see in the market are in any kind of party packs. so there’s
a lot of like bridal shower, uh baby shower, uh birthday party like packs. so like activity
pages, card templates, name card templates, things .
like that. but again they’re either in christian
girl autumn or boring modern. those are really cute, those are fine for a lot of people, there’s
tons of sales on them so clearly there’s a market; however, there’s so much room for so many other
things! so definitely a demand for it. another .
place i see is in digital planners and digital
to-do lists. there’s so many of those that are printable and those have the same two themes!
i’ve even looked for things sometimes for myself that i want to print out and i’m like
these are really cute and adorable but i just personally could not write on these every day.
i’m shackled to my aesthetic you know? and so i .
i can’t stray from that. so i just end up making
my own. please, i’m begging and begging for some really cool aesthetic digital planners and digital
to-do lists, please! and the next point i want to make is earning potential. i don’t have a lot to
say about this yet because i’ve literally had my .
shop open for one month; however, i can say i’ve
already made $150 from having a single overlay pack in my shop and only promoting it through an
instagram story to my followers. so i think you all are smart enough to kind of apply that to
yourselves and extrapolate that over the years, .
factor in like shop growth and things like
that. there’s definitely earning potential you know? while it might be small, it’s still
something to supplement your current job. and if you actually put some work into it, add a bunch of
graphics and promote it a lot, you will be doing much better than me, i assure you! and again it’s
putting in that chunk of work in the beginning to .
then benefit from it for literally as long as you
keep the listing up. it could be your whole life! design trends change but if you create something
that’s an evergreen design, that’ll keep you going for the rest of your life! and the etsy listing
period is four months which is kind of a long .
time. and the re-list fee…you can choose to
do automatic or manual is 20 cents! 20 cents! that’s covered in one sale of something because
you’re it’s going to be more than 20 cents! they don’t take anything out of the profits that you
make, the only thing that does is the forms of .
payment either stripe or paypal, and i think they
both kind of take a tiny bit and they don’t take it out of each sale they only take a little bit
out of the whole chunk that they’re transferring each month that you make. and the next point i
want to make is that we are in a Tik Tok marketing .
gold mine. the amount of small businesses i’ve
seen go viral on Tik Tok is insane and i know that you’ve all seen it too. Tik Tok is just
the perfect place right now. it’s at a perfect moment, it’s at a perfect moment. whatever
it is, the algorithm is perfect right now, and if you want to create a interesting video
that’s captivating or focuses on your story .
as a designer or something like that. or how
your designs fit into the etsy landscape or don’t fit in and that’s why it’s funny, or you
know “i didn’t see this kind of design on etsy, so i made it myself”…. like there’s just so many
ideas i could see being made to promote your shop .
on Tik Tok and have that blow up and there you
go! there’s there’s all the sales you need! and the way etsy works is the more positive reviews
you get, the higher you’re going to be shown in the search results, so that’s helpful too. and
another quick thing i want to add is i had a few .
people test my overlays. i just posted a little
picture on my story saying “here’s an overlay, do a few people want to test it on twitch?” a
couple of people tested it and that helped with word of mouth. so if there’s a design that you
think you could reach out to somebody to try…you .
know micro influencers are amazing because micro
influencers are very connected in their niche and their audience. so their audience listens to
them about a lot of things and takes their advice. and that’s great if you can find a niche that
works with your design or your digital product .
whatever it is and have them try it and ask if
they can promote it. and there you go! there’s a whole market of people that can get your shop
going and get yourself some good reviews to be shown higher! i literally got an order as we
speak! as i speak! i got an order…that’s what i’m talking about! this is what i’m talking
about! basically the stars are aligned right .
now…there’s a demand for it on etsy, there’s an
amazing marketing tool to use right now. now is the perfect time! your future self will absolutely
thank you for doing it right now, today! starting it now, putting in the front loaded work to pay
off later. there’s very little to lose. literally .