In these videos I talk about the high income skills that give you power and options in life, that are NEVER discussed in school. The one I focus on the most is digital marketing, as it has the lowest bar for entry and is still, though I can’t f**king believe it, not widely know about.
Seth’s Digital Marketing Free Introductory Course –
– [Instructor] Okay guys,
now let’s talk about the magical skills that give you power. And I say magic, I’d say, hey, I don’t know any card tricks. But I know how to show and 18 year old how to make $60,000 a year. That’s pretty magical to me, that’s pretty crazy and
that’s pretty powerful. And you’re not too young to learn.
to implement these skills. If you’re a teen or in
your early twenties, you are perfectly wired
for this skill set. Now this old ass movie called War Games, it’s one of my favorite films, it’s about a whiz kid who
understands computers. He changes his grades and he almost starts a thermonuclear war. It’s actually a really
good, really good movie..
But the point is, the adults in the movie were clueless,
the kid had the power because he knew computer code. Now that was in the ’80s, the same thing is true today, in fact, more so. Now digital marketing is
the most powerful skill and the most accessible in my experience. That’s how someone like Shin, or Kieran,.
or any of the other people, of you know the success stories I’ve had, young people with no
experience and no degree can get salary positions, they can move up in companies,
get their own clients and start making money. Digital marketing is not complex. But it seems that way. Now it took me two years to get my parents.
to understand my first
job in digital marketing. And when you understand something useful that other people don’t, you have power. That’s very important, now
knowledge equals power, you might have heard that,
it’s not exactly true. Only useful knowledge is power. So if somebody studies medieval history.
or French literature, they
have a lot of knowledge but they don’t have any
power, it’s not useful. Now remember when I talked about how much things have changed since the 1990s? Well that includes marketing. There was a point to that
entire section of the course. Now advertising and marketing is simple..
You might be thinking, oh I don’t know anything about advertising,
it’s not complicated. It’s just telling people about stuff. A business, a restaurant,
a product, anything. You are inundated with marketing on the internet, every single day. The old-school way of
telling people about stuff was through billboards, phone books,.
newspapers, magazines, TV, direct mail. And there are so many
marketing programs, guys, that are still teaching
this outdated crap. Now, the new way of marketing is stuff you are familiar with, digital marketing. It’s just Ads on Instagram, YouTube, Google, Facebook, LinkedIn,
Snapchat et cetera. Digital marketing is mostly about creating.
and managing Ads and you may not have even been aware of it, but
you have seen Ads everywhere. In fact you probably found my course through an Ad, on Instagram. Now do you own a billboard, a TV a radio station or a newspaper? No, but you can advertise
online, anyone can. Anyone with an internet connection.
can advertise online. And writing, creativity and analysis. This is why it’s suited for people who would normally go to college. Your ability to write and communicate and effectively analyze information, it makes you successful in this field. And just go back here for one second. I just wanna say guys,
this is revolutionary..
I explained all the different things that have changed since the 1990s, for a century it’s impossible to advertise to people unless you were rich, you would have to get on
a billboard, a TV network or a radio station or a newspaper,
pay thousands of dollars. Now, anybody can reach
anybody with a message..
That’s the power of digital marketing. Digital marketing keeps growing. It’s estimated it’s
gonna be a $120 billion industry by 2021, and if you look at this chart here, you’re
gonna see of course, old-school advertising,
like print advertising, or regular TV advertising, all that, that’s getting smaller and smaller.
while digital marketing spend
is getting more and more. Makes sense, right? Now, every company in the world needs digital marketing help. Every, every company,
no matter what it is. Many businesses still
don’t even have a website. ‘Cause a lot of these
business owners, are older. And they don’t understand the technology..
Now businesses need
customers to make money. If you can drive customers
to their website, you help them make money, you offer value. That is powerful, like I think the Simpsons provide some good examples. This is capitalism right here. Now, agencies have blown up to handle this huge need, digital
You can see there’s 47,968 jobs. This is a search I did
just a little while ago. There’s usually between 40 and 50,000 of these digital marketing jobs. They need skilled people
to manage digital ads for your clients and if
you’ve been wondering, how did these 20 year olds get these jobs? That’s how..
There’s such a demand, and
the colleges don’t teach this. Now look at these numbers,
average customer service rep making $12 an hour, digital marketer average
is $62,000 a year. Or, for search engine manager, $24 an hour which is around $50,000 a year. Sorry, 50 to $64,000 a year. So this is a world of difference.
in terms of earnings
because of the demand. And this is how you get all these students Benjamin, Ron, Dreshaun, Aaron, Daniel, all these students, and many more were actually able to take their skills and turn them into jobs quickly because of this opportunity and this need for people who can actually do the job not
people who have a degree..
So the world changed fast,
college and culture move slow. Painfully slow, as slow as a
hemorrhoid in the year 1000. So most marketing majors, like I said, don’t even learn about digital marketing. I literally saw, (chuckles), I could show you this video on LinkedIn, another digital marketing manager,.
was hiring and she was interviewing a college graduate, who
majored in marketing, and she went on this rant because the school taught him all about radio and billboard advertising. It didn’t teach him anything
about digital marketing. So she didn’t hire him,
this is ridiculous, these colleges are not preparing.
people with modern information. And then Davit, (chuckles), Davit, was a marketing major, he
was also a marketing major and he took my course because
he couldn’t find a job, he says, I have no idea
what I would have done if it wasn’t for you, and your course. And this is a guy who
had a marketing degree..
Look at this, University of Madhav-Regno, Bachelors degree, marketing and economics. It’s insanity right? I mean isn’t that hilarious, so bizarre? And then here’s some other messages from people who were in
marketing classes saying, they’ve learned so much
more, from what I taught, than what they taught in school..
So, high school caveats,
now if you’re under 18, getting a full-time job
may not be feasible yet. You’re very very close, you can freelance, you can get your own
clients, you can intern. Like I had a student that was 17 contacted the owner of
digital marketing agency and pressed the hell out of
that person, got an internship..
And that’s the great thing about being young, is that
if you show initiative, that you show you’re
smarter and more driven than all the other students who are not, who are just going like mindless sheep through life, adults will respond to that and want to help you. And again, everything
can be learned online..
So, number one, Upwork.com, that’s where a lot of freelance jobs are found. Again, you’re supposed to
be 18 to work on there. AdWords, Google Ads, requires 18. But there are other ways to get freelance clients if you’re under 18. You can work on someone
else’s Google Ads account you can have your parents help you to.
open up an account, or
do an Upwork account. There’s a lot of things that
you can do to get around this. The point is that back in the day computers were not commonly used. You know, as a teen, your
only real options were mowing lawns, being a cashier. And people just didn’t
take teens seriously. They still don’t really take you seriously.
because you’re in school,
they’re trying to turn you into a baby and teach you not let you really look at
work or money until you’re 22. But now days it’s different, sort of. Because teens, young people, you’re associated with technology. You guys understand new
trends and technologies faster than everybody else..
And that’s also the perception. So I remember last year, I had 17 year olds showed
me how to text properly I thought that was, I
said, well I mean I am old. Cause I am texting with
one finger, she’s like, Nah, no, you gotta do it with your thumbs. I was like oh my God, I’m so old. And I’ve had my younger students get into.
digital marketing and they actually keep, help me stay current on things. But because of that perception, it’s a lot easier to pitch yourself. Business owners, a lot of them, do not understand the
web or digital marketing. Think of the average local business. Let’s say you live in a small town. You got the local pizzeria, the local.
shoe shop, the local dry cleaner. These folks are not tech savvy, and if you present yourself properly and professionally, you
will be taken seriously. And that’s part of what I
teach people in the course, how to position yourself in such a way, where you can communicate
in a mature fashion. Communication is so powerful..
Now that’s what I mean by
getting your own clients. You know, you could
build someone a website, you could get them more traffic on Google, you could trip out their
Facebook or Instagram page. It’s not only lucrative, but it builds your portfolio for future work. Now again, this is part of that pyramid..
Whether you’re getting the Joe Job, or you know, you’re in school, you have a side job as a waiter, or doing Uber and using that to support your learning of in-demand skills, whether it’s digital marketing or some of the other things
we’re gonna talk about. And then using that to of course support the long-term goal which
is the online business.
with the passive income,
something your passionate about. That’s all part of this pyramid. Now your own business. I want you to start thinking
about your own business and again you have to
unlearn some stupid concepts that you’ve heard in
school and in the media. Heck to the clown college analogy. Now, business school
is a joke first of all..
You can totally imagine I would say that. Because it really has nothing to do with starting your own business. These topics financial accounting, introduction to strategy,
financial management, perspectives on global business, managerial accounting and economics, quantitative business methods, this is all, like, mental
masturbation on a level.
I can’t even comprehend, it is a joke. You know, most business
owners do not have a degree. In fact, entrepreneurs who did not attend or finish college outnumbered those with higher-education degrees. Every group except
people who were over 65. Just look at these numbers. So it’s just, it’s absolutely
unrelated, business school..
Here’s another stupid
idea you might have heard. Your own business doesn’t
mean a million dollar startup and a $100 million acquisition. It doesn’t mean you’re trying to make the next Facebook or Apple
or even a million dollars. A lot of people who say
that, they’ll be like, oh you need to go to college, or,.
you think you’re the next Steve Jobs, you’re gonna make a
billion dollar company? It’s like, no, you don’t need
to make a million dollars, you can have a micro business like I do. I have business, I have no employees, I have no business
license, it’s a website. You know, there’s a bunch of different.
business models like this. And it’s not easy, none of this is easy, but it’s simpler than
what you’ve been told. And I tell people, shoot
for your first $100 You know, if you could make $40,000 a year from your business, you would have as much as you would have
made in a 40 hour a week job. So you say, hey, I don’t
wanna be the next Steve Jobs,.
I’ll make 0.001% of what Steve Jobs makes, I’m not delusional, I know what I’m doing. So again back to the
skip college strategy, in demand skills, you could get a job, you could freelance,
we’re gonna talk about that in a second, and you’re using it. Online business, passive income, remember. What I’m saying about this is,.
don’t get caught up in
the idea, like you’re going on America’s Got Talent trying to win a million dollars with your business. Cause that puts a lot
of pressure on people. They think, oh I have to
make the next Snapchat, I have to be the next
Nike or the next Apple. That’s stupid, make a small business..
If you make $40,000 a year, that’s like 0.00001% of what
Google or Apple’s making. It’s a very realistic goal, once you learn the skills and the methodology behind it. And you can live on that and be happy making 40 to $70,000 a year. So, I think I got ahead of myself here. Realistic, inspiring
goals is what I call them..
Get in demand skills, get paid well, build a very, very
small web-based business and earn your first
dollar, earn your first $100 and scale up. And your long-term goal would
be to replace the day job salary with your business. 50,000, $60,000 a year. That’s amazing, even Karen though she’s working 20 hours a week,.
she has replaced a full-time
job with freelance. So digital marketing
power: there’s so many jobs and freelance opportunities,
I think it’s the easiest to learn and the quickest. It has creative and analytical components but not super technical and
I believe it is the gateway to having your own micro business..
Now some of my favorite
online business models, we’ll get more into this later, number one, courses or
information products. That’s what I sell. Taking your knowledge and
information, packaging it in a way that helps people
and they pay you money for. Number two, affiliate
marketing, which is just referring people to
other products for a cut..
Number three would be selling your art, your music or your writing in like let’s say a Kindle book. Number four would be consulting. And number five, you can do your own digital marketing agency,
you get your own clients. And I know other people
who’ve done well with FBA which is fulfilled by Amazon,.
Dropshipping and E-commerce, personally that’s just not for me, I don’t enjoy that kinda work, I don’t
even know how to do it well, I find myself doing better
and encouraging people to follow something
you’re passionate about. And if you’re passionate
about FBA, or Dropshipping, you can message me and I’ll give you.
some resources for that. Now whatever your business is, this is how it all comes together. You’re gonna need traffic (chuckles). Customers, visitors, people,
and here’s the great thing. You have been doing that the whole time. Great Odin (chuckles),
I love Ron Burgundy. Great Odin’s raven, it’s true..
The reason I focus so
much on digital marketing is because no matter what you decide to do with your business,
even if you’re running, you know, you’re selling
shoes, or you doing like, you’re doing coaching on how to, you’re doing a make-up tutorial or something, you will need traffic. So traffic is the
lifeblood of any business..
And most of my students, what
happens is they get a job, and they like it, but they
want more flexibility. So a lot of them will
then start freelancing and then they get more control,
freedom of their income and then they want to
start their own business. And because they’ve spent months or years getting traffic to grow
other people’s websites,.
they know what to do and how to do it. And it all comes together
like a beautiful puzzle piece. So, what do you see? By now I want to be
seeing a completely new vision of what could be
possible for your future. You don’t have to have the details, you just wanna have a
sense of something totally different than what you were thinking of.
before you started watching the videos. I want you to check out my
digital marketing course. There’s an introduction
course at Indemandcareer.com There’s four free videos that I give you much more detail about the
actual jobs in this field. And then the full course itself is called Digital Marketing Career Blueprint.
and then there’s a lot
more information on that. Now more on the course. The long form video explains
what you will be learning. You’ll be learning what
we call Paid Search, or Google Ads, SEO, search
engine optimization, which is making websites appear
higher in Google results. Email marketing, social media marketing,.
lead generation, Facebook marketing. And I actually show you how to make your resume and LinkedIn and get clients. I actually show you the biggest question I get from people is, well,
I’m 18 years old, I’m 19, I’ve never had a job, how
do I put together a resume? ‘Cause I need experience. I show you exactly what
to do to go from zero.