How To Create 5 Streams Of Passive Income For Your Digital Marketing Agency
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what’s up you guys jason wardrop here and in
today’s video i’m going to break down how to create five streams of income for your digital
marketing agency which this is super cool because most digital marketing agencies and what
most people preach on youtube it’s just one single stream of income and then you just go
get five clients 10 clients 20 clients or whatever .
but the truth is what happens if something happens
to that one stream of income you actually have zero business whereas if you have five streams of
income you have a rock solid foundation and if you lose one stream of income you still have four
other streams of income that you have a strong .
solid foundation on right so if you guys are brand
new here my name is jason wardrop about six years ago i started my own marketing agency turn it into
a software company scale that up to over fifteen 000 clients and basically i have this youtube
channel to show you guys everything that i’ve .
done everything that’s worked and basically how
you can literally copy my business for the things that have actually worked so let’s break down
this whole model of how you can actually create five streams of income from your digital marketing
agency by focusing on one single business without .
having to create five different businesses because
that is absolutely insane and you don’t need to do that so it all starts with a simple sales funnel
okay and so let’s just break this down right here so we’re gonna have this first page right here
where what i do and what i highly recommend you do .
because it works extremely well for every business
i’ve seen implement this is create a challenge for your clients so it depends on your client
but you might do a lead generation challenge or a client acquisition challenge or an appointment
setting challenge an acquisition channel or an .
automation challenge something like that you
look at the fitness industry with weight loss challenges have worked so well time and time again
they still work and this is going to be something low ticket so maybe as low as seven dollars or as
high as 197 dollars but you wanted to be sub 200 .
and this is just a one time purchase but the idea
is you’re getting a high volume of purchases on this initial product offering okay and this is
digitized so it’s not having to go through and you’re not having to go through and fulfill on any
of the sales that happen on this initial purchase .
now one of the greatest things that ever happened
to sales funnels is what is called an order form bump and this is basically if you do not have an
order form bump this is basically saying no to free money so what an order form bump is when you
go through and you put in your credit card details .
right here let’s say this is seven bucks just to
make it easy and then an order form bombs like hey you’re buying this lead generation challenge
how would you like the email and sms follow-up templates that we use to convert more of those
leads into actual booked appointments you get the .
copy and paste templates all that stuff just check
this box right here and we’ll add it to your order and let’s say this is 47 bucks okay so right
there your order value went from seven dollars to 47 and this is a second stream of income right
there that you’ve created just with this simple .
sales page right then what we like to do is
obviously you’ve probably seen sales funnels you’ve got the upsells the down sales all that
stuff the truth is nowadays people are pretty familiar with the concept of sales funnels
and like ah not another upsell another upsell and so people used to do like eight upsells or
something like that crazy whereas i don’t like .
to go through and do that because what happens
is you have your buyers your best clients they start to get pissed off and you start offering too
many upsells so what i do is i offer just one more upsell right here and what i’ve done over the last
six years i’ve actually grown a software company .
and before a couple months ago it wasn’t really
possible for just the everyday average person to go through and start their own software company
but now pretty cool technology has come out and you can go through and start your own software
company where you can offer an annual plan to .
that software for let’s say 497 dollars maybe it’s
a 99 per month software subscription and you’re like hey instead of paying 1200 over the next year
let’s pay 4.97 right now you’ll get upgrade to an annual account and so right now you just bumped
your whole initial sales funnel from seven bucks .
to 47 that’s 54 plus 497 that’s like 550 roughly
right so you’ve got three core streams of income but then we’re getting them on to a software
right any digital type of training to go through and market your business grow your
business online you’re going to need to use some type of software and up until a few months
ago you had to be an affiliate for that software .
well the cool thing is is i and i show you guys
how to do this in my launcher business challenge i have a link down below in the description as well
as in the top comment go through and check that out how you can start your own software company
and literally get monthly recurring commissions .
not commissions actually revenue because you’re
not to split that revenue with anybody else you keep 100 of the profits right here on this monthly
software subscription okay so now you’ve got the digital products right here the annual upgrade
you’ve got the monthly software subscription we’re .
able to go through and stack that revenue and
you can get 100 200 300 people paying you 100 200 every single month and the great thing about
this is you’re not just spending hours and hours of your own time for the fulfillment
because we’re leveraging software tools and systems to do the fulfillment for you so even
if you have no tech skills no prior experience .
this model actually works a lot better because
it’s a rely on you okay it doesn’t matter if you have skills or you don’t have skills the software
the tools the technology is what is actually going to be getting results for you okay so we could
have some advanced expert marketer or some like .
low-level brand new beginner and they’re going
to get the same results because it’s the tools that are getting the results right and then
from here once we get people onto this software we can upgrade them once you want to to more of a
done-for-you model where you’re going through and .
maybe running facebook ads or doing seo or google
ads or some of these other done-for-you services that you can actually increase the value of that
client over time all right so now we’ve got one two three four five different streams of income
right here and the cool thing about this is with .
the traditional marketing agency model everyone’s
focused over here they’re charging something like 2k per month and saying hey for 2 000 a month
we’ll do your facebook ads google ads we’ll do all this crazy stuff and we’ll get you some amazing
results well what happens here after three months .
these people cancelled and why do they cancel
after three months because most of these marketing agency gurus teach you to go through and get an
initial three-month contract right that’s what they teach you and so then after the three-month
contract’s up they cancel because they’re like .
ah even if they saw results two thousand dollars
per month for a small business owner is just too much right whereas if you can come down here
and charge anywhere from 99 to maybe even 299 per month for the software and tools because the
truth is even if you’re paying 2 000 per month .
to you as the marketing agency owner this client
still needs to go get software and tools right so kind of the old traditional model you refer
them to the software you have them go sign up they would pay additional money for that software
maybe you’re getting a little affiliate kit back .
kick back every single month 20 to 30 percent of
the the sign up costs but now with this new model you can focus on saying hey go sign up for these
software this software these tools right here which are your own tool set so instead of getting
20 to 30 percent here of the 99 to 299 a month .
you collect 100 of that and then if they cancel
this service up here guess what they’re still on your software so you’re still getting paid
every single month and also at the same time you don’t have to charge a crazy crazy amount
here because you’re making margins right here so one client that i have that i’ve gone through and
taught this whole model to one amazing setup that .
she’s doing is she’s doing this whole initial
sales funnel right here then what she’s doing is she’s charging 197 per month to her clients
for her own white label software all right and guys i show you guys how to get this all set up
um everything a to z so don’t worry you don’t have .
to have any tech skills or anything like that or
raise money from venture capitalists or anything like that so she charged the 197 a month and then
if they want the done-for-you service it’s 4.97 a month for the facebook ads right and so it seems
extremely cheap to go through and offer 4.97 for .
the done-for-you facebook ads but then she’s
also making the 200 right here so it’s actually 700 per month and she’s making per done for you
client and so she’s able to actually go through and scale that and then she’s also got dozens of
people just paying her the 197 per month for the .
tool set right so then that way she’s able to
focus more over time on getting more clients up here as opposed to getting six to eight clients
maxing out and then having to feel spend all of her time on the fulfillment because she’s got
to spend eight to ten hours every single week on each and every client just because they’re so
demanding because they’re paying you so much and .
at that point it’s really hard to scale because
you can’t go hire the right people and train the right people to do the fulfillment for you because
you’re so busy doing the fulfillment yourself and then when you lose a client then you’re so busy
focusing on client acquisition right and so that .
is the problem with the traditional marketing
agency model whereas if we convert more to this model we’re able to create multiple streams of
income we’re able to get a lot more stability and we’re actually able to net a lot more every
single month so if you guys are interested in this .
whole model i’m actually having a launch your
business challenge think about this right here this challenge right doing the exact same thing
the same model so i actually eat my own dog food and i’m going to show you guys how to get this
all set up okay this is not some like 90 minute .
webinar it’s not some 2000 course or program i’ve
got a link to the launch your business challenge down in the description as well as in the top
comment you guys can go check that out get in get started see exactly how you can copy my entire
business model and see how i got over 15 000 .
clients leveraging this exact system i’ll show
you the organic client acquisition strategies how to get clients for free starting out if you’re
a beginner and you have zero money to get started and then as you start to go through and grow
things i’ll show you how to scale the client .
acquisition strategy strategies alright so anyway
guys i hope this video was helpful as far as going through and creating a more sustainable
marketing agency for your own business if it was make sure you smash that like button if
you’re brand new here make sure you subscribe i launch new videos every single week on how to
generate more leads make more money and grow your .